Simon Martinelli

Keep IT simple

Is Your Competition One Step Ahead With More Modern Systems?

In a digitally driven economy, it is no longer the software alone that makes decisions – but rather the ability to specifically integrate artificial intelligence into architecture, processes and decisions.

My approach to this:
The AI Unified Process (AIUP) describes a structured method for consistently embedding AI into analysis, system architecture and decision-making processes. This not only creates modernized systems, but also intelligently developed digital platforms.

The advantage of AI is clear: faster understanding of complex systems, more precise decisions and significantly accelerated modernization projects.

Outdated systems lose their braking factor – and become the basis for scalable, future-proof IT landscapes.

I Am Your Partner for…

Consulting

I support you in selecting future-proof technologies and architectures – with a clear focus on AI integration and sustainable scalability.

Where strategy meets vision.

Development

I modernize existing applications or implement new systems based on modern, AI-supported architectures.

From concept to excellence.

Training

I enable your development team to use AI methods and modern software practices safely and productively.

Expertise through practice.

Simon Martinelli – Your IT Visionary.

I am a pioneer in Spec-Driven Development and developer of the AI Unified Process. Using AI-supported methods, I accelerate transformations, improve architectural decisions and increase efficiency and innovation.

AI Unified Process & AI Innovation
As a pioneer and expert in the field of AI Unified Process, I develop and use AI-supported methods to accelerate transformation, improve architectural decisions and increase efficiency and innovation.
Professional excellence
Java Champion, Vaadin Champion, Oracle ACE Pro – proven expertise in enterprise architectures and future-proof system designs.
Teaching & Knowledge transfer
Lecturer at leading Swiss universities of applied sciences with a focus on microservices, distributed systems, DevOps and AI-oriented software architecture.
Certifications
International qualifications including Certified Spring Professional and Oracle Certified Master.
Community contribution
Active participation in the Java community through contributions to standards, best practices and modern architectural principles in the context of AI-supported development.
Swiss Digital Services – Digital excellence from Switzerland
A promise of quality for solutions developed and operated in Switzerland. Stands for reliability, data protection and the highest technical standards – consistently aimed at sustainable, AI-driven value creation.

Let’s Redefine the Way You Work.

Modernizing existing systems is often perceived as complex, cost-intensive and risky. However, with an AI-supported transformation approach, it is precisely these hurdles that can be reduced and converted into structured, plannable steps.

The AI Unified Process (AIUP) stands for a structured approach to the intelligent use of artificial intelligence in corporate and IT processes.
The aim is not to use AI in isolation, but rather to specifically integrate it into architecture, analysis and decision-making logic. This creates more efficient modernization processes, more precise decisions and sustainably scalable system landscapes.

Your Concerns Are at the Forefront.

I listen, understand your requirements, and develop solutions perfectly tailored to your business. By integrating modern technologies into your existing IT landscape, I create, together with your team, a foundation for innovation, efficiency, and sustainable success.

Security &
Speed

Mobile Availability &
Responsiveness

Low Maintenance
Costs

Optimal
Integration

Customer Voices

Feeback Orange

Workshop: Spec-Driven Development with AI Unified Process & Claude Code

As Head of Software Engineering at Orange Business Digital Switzerland AG, I always enjoy working with Simon Martinelli as a trainer for our in-house software engineering training courses.
His workshop on Spec Driven Software Development with AI agents was also excellently prepared, practical and tailored precisely to our needs. In my opinion, its underlying approach (AIUP) is very convincing and clearly shows how modern software development with AI can develop sustainably.
I particularly appreciate Simon's eye for the big picture and his ability to convey complex topics in an understandable and tangible way. Our developers were able to pick up a lot of concrete information and apply it directly. I can fully recommend Simon as a trainer and would be happy to book him for our teams again.

Thomas Wenger | Head of Software Engineering
Orange Business Digital Switzerland AG

Feedback IT Processing

Workshop: Software Development with AI

The workshop was not only a demonstration of "wow, it's all just cool and you don't have to think about anything anymore", but Simon also pointed out the critical points, such as security, and showed how to deal with them. The AIUP's approach was particularly instructive, which covers the entire lifecycle of creating a specialist application with AI and not just the coding part. For me, the workshop also showed how quickly the software development process is changing thanks to AI. It will become more important to properly understand customer processes right from the start and the teams will become leaner. I can only recommend the workshop.

Carmelo Calabrò | Head of Development
it-processing AG

Feedback OC

Workshop: Spec-Driven Development

We have fond memories of Simon’s “AI Driven Software Development” workshop. I particularly liked the highlighted symbols that encourage, enable and empower the software engineer. The workshop once again made it clear who has control and responsibility and how and where AI can provide perfect support. Even though the AI world has moved on since the workshop, I can recommend the workshop with a clear conscience.

Alican Bühler | Software Architecture, Lead Dev
openconcept AG

Feedback Swiss

Workshop: Spec-Driven Development with AI Unified Process

The workshop “Spec-Driven Development with AI Unified Process” was an educational experience for us in modern software development using AI agents. The practical part of the workshop in particular made the possibilities for efficient modernization and development of applications tangible. We use the knowledge gained in current and future projects. We can warmly recommend the workshop.

David Di Donato | Software Architect, Project Manager
SwissPension AG

Feedback Orange

Workshop: Spec-Driven Development with AI Unified Process & Claude Code

As Head of Software Engineering at Orange Business Digital Switzerland AG, I always enjoy working with Simon Martinelli as a trainer for our in-house software engineering training courses.
His workshop on Spec Driven Software Development with AI agents was also excellently prepared, practical and tailored precisely to our needs. In my opinion, its underlying approach (AIUP) is very convincing and clearly shows how modern software development with AI can develop sustainably.
I particularly appreciate Simon's eye for the big picture and his ability to convey complex topics in an understandable and tangible way. Our developers were able to pick up a lot of concrete information and apply it directly. I can fully recommend Simon as a trainer and would be happy to book him for our teams again.

Thomas Wenger
Head of Software Engineering
Orange Business Digital Switzerland AG

Feedback IT Proc

Workshop:
Software Development with AI

The workshop was not only a demonstration of "wow, it's all just cool and you don't have to think about anything anymore", but Simon also pointed out the critical points, such as security, and showed how to deal with them. The AIUP's approach was particularly instructive, which covers the entire lifecycle of creating a specialist application with AI and not just the coding part. For me, the workshop also showed how quickly the software development process is changing thanks to AI. It will become more important to properly understand customer processes right from the start and the teams will become leaner. I can only recommend the workshop.

Carmelo Calabrò | Head of Development
it-processing AG

Feedback OC

Workshop:
Spec-Driven Development

We have fond memories of Simon’s “AI Driven Software Development” workshop. I particularly liked the highlighted symbols that encourage, enable and empower the software engineer. The workshop once again made it clear who has control and responsibility and how and where AI can provide perfect support. Even though the AI world has moved on since the workshop, I can recommend the workshop with a clear conscience.

Alican Bühler | Software Architektur, Lead Dev
openconcept AG

Feedback SwissPen

Workshop: Spec-Driven Development with AI Unified Process

The workshop “Spec-Driven Development with AI Unified Process” was an educational experience for us in modern software development using AI agents. The practical part of the workshop in particular made the possibilities for efficient modernization and development of applications tangible. We use the knowledge gained in current and future projects. We can warmly recommend the workshop.

David Di Donato
Software Architect, Project Manager
SwissPension AG