Simon Martinelli
Keep IT simple

Custom software isn’t more expensive – it’s a better fit.
Your processes are unique. Your software should be too.
Many SMEs, associations, and organizations rely on tools that are “good enough.” Yet in everyday use, they slow you down, cost time and energy – and often end up costing more than necessary.
I help you get exactly the software that fits your daily workflow, your team, and your business.
Personalized. Fast. And often more affordable than you might think.

When Does Custom Software Make Sense?
A quick check shows:
- When Excel has become your main solution
- When you’re using three tools – even though one would suffice
- When standard software doesn’t understand your processes
- When data protection and support are crucial for you
- When per-user licensing models get out of control
- Or simply: if you’re wondering whether custom software is even feasible for you – then we should talk.
Checklist
Does Standard Software Really Fit Your Needs?
Click through my concise decision checklist now.
In just 3 minutes, you’ll know whether custom software could be a worthwhile solution for you – or not.
Read more on my blog
A Small App, a Complete Process: Demoing AI Unified Process with a Feedback App
When people hear about AI-assisted software development, they often[...]
AI Tools for Developers Are Not Enough
Why are we putting so much energy into tools for the part of software[...]
BMAD vs. Spec-Driven Development: Why AI Needs Better Specifications
AI is not only accelerating coding. It is shifting the center of[...]


